How it works
How Worthtag pricing works
One number, built from many. Here's exactly what goes into it — and what it isn't.
Where the number comes from
We aggregate live resale data from eBay, Depop, Mercari, Kijiji, and Facebook Marketplace, then compare it against current new-retail prices at Amazon, Walmart, and Best Buy. Our AI identifies the item, brand, and condition from your photo and weights recent sold prices most heavily.
The four numbers we show
- Asking — what comparable items are currently listed for.
- Worthtag fair value — our recommended price, tuned to sell.
- Recently sold — what comparable items actually sold for.
- New retail — today's price for the same item new.
What it isn't
Worthtag valuations are guidance, not guarantees.
They are AI-generated estimates based on public market data. They are not formal appraisals, insurance valuations, tax assessments, or financial advice. Actual sale prices depend on condition accuracy, photos, timing, location, demand, and your chosen marketplace — and may be higher or lower than our estimate.
When estimates are weakest
Rare, vintage, or one-of-a-kind items with few public comps. Heavily customized items. Items where condition can't be verified from a photo. In these cases the confidence label drops to "low" — treat the number as a starting point and adjust.
High-value items
For items worth thousands, or anything you plan to insure, ship internationally, or use as collateral: get a professional, written appraisal. Worthtag is a fast price check, not a substitute for that.